The seven deadly sins of marketing manager

In strategy, marketing manager, marketing direction to plan, the tactics, the marketing manager to develop implementation plans.


Marketing manager marketing team is the "soul", the team's combat is good or bad depends largely on the marketing manager's personal charisma and management methods.


Marketing Manager to lead the team to the enterprise's "combat troops", only to lay a battle to win, and enterprises can be sustainable development.


Incompetent marketing manager there are many, can be classified as marketing manager of the "seven sins"!


A crime: over-ambitious. Marketing manager should be a "see rice on" the cooking experts, instead of just "eating out" to eat "Kuo!" Like to develop this large strategic marketing manager, like "on paper", like the futurists. If, enterprises have encountered such a marketing manager, and also gives it sufficient rights, then this business is also not far away from bankruptcy. This marketing manager a few, but just not the same severity of disease. We see a lot of CCTV to fight a few months after the ad has not seen movement of the product or brand, we see that the national market planning, recruiting, aggressive, and a few months on the quiet without audio, and all belong to this . Some people in this business, "Fudge" a few months, then went to another company to continue to "Fudge!"


Two crimes: empiricism. Does not always Chairman Mao also criticized "empiricism", and "book worship" it? A marketing manager from a business to leave, a new business to the next, some with on a business "branding." If on a very successful business that allowed him to "self-righteous" the. He did not know, the marketing manager is the company's hands and feet, if the business is different, a different brain, play the "fist" is not the same, can not be the same. Only know that copying the so-called "experience" will certainly have been hit the market.


Three sins: distorting the facts. Deer non-horse, and thought it was a horse. Is someone, the deer are used as a Malay. In such a marketing manager at market research is not out, but imaginary, and also designed a set of "Deer" program, dry relish. Most, did not receive due benefits, he is also very depressed, do not know how it is. I do not know their market planning is a problem.


Four crimes: egalitarianism. Marketing Manager holds the company's marketing resources to do strategic planning, implementation or deployment plans, many of the marketing manager will commit an "egalitarian" problems. Which are important aspects that need to do. The formations, the average run their troops and weapons, as far as possible perfect. This is precisely the most terrible. People's Liberation Army in the Battle of crossing the river before Mao Zedong's "Zhongshan wind and rain from greenish yellow, millions of bold warriors over the river!" Let mistaken Chiang Kai-shek's Liberation Army is to fully break through, so will their full forces to deploy along the Yangtze River, the result a little break from the PLA concentration of forces , "like a steel knife pierce di chest," the KMT's defense fell apart instantly. Looking back, the PLA fought victory, many times are the advantages of the local troops to fight a battle of annihilation to form! In the critical point and critical time to invest enough troops and weapons is the marketing manager must follow the principles.


Five sins: lust of power. Many cherished enterprise marketing manager, gives his "resources" and power. Tightly clutched in his hand, took to the fear of someone else. This marketing manager like "resource" in exchange for allocation under the "honor" to show their supremacy. Marketing problems in the market to solve the problem you need to use resources of the enterprise, if front-line commanders can not be the appropriate permissions, then the outcome of this battle can imagine. Many companies like centralized system, it had fun, but also not too long.


Six sins: his boss a "sleep." In such a marketing manager working in a lot of people without their own independent thinking, or simply do not want to have, exactly is the boss's "stooge," the boss said East is East, West, said the boss is the West. Boss a speech on the "applause", "cheers", "applause." Such a person, usually the last "swing" the boss one, and then leave. Final boss is effective, but many bosses lie in their own "brilliant" can not extricate themselves, are to the edge of a cliff, not knowing if in the face of such a marketing manager, so inevitably does not throw a pieces.


Seven deadly sins: one with the staff, "sleep." And the staff house on fire, in fact, "superiors and subordinates", most of this marketing manager wanted to "get" the company and then slip a person. Hidden nature of most such people, go along on the surface of the boss, and employees to engage with the "buddy" relationship, looks good, in fact, there was a huge risk.