The rapid development of light industry, more and more intense form of competition. Efforts to increase energy-saving light sources and different grades, patterns and different uses of lighting development, speed up the green, energy-saving lighting product development is the promotion and application of structural adjustment of the lighting industry focus; the same time build their own brand but also the advantages of lighting fixtures industry continues to develop, lighting important issue corporate response to competition. China's lighting industry will face unprecedented opportunities and challenges, and the resulting huge commercial interests have become a focus of lighting companies.
Retrospect and Prospect in the cross between the 2010 development trend of China's Lighting has been presented:
First, after a year of domestic consumption in 2009 to cultivate the market, the Chinese government's policy on the real estate market began to return to the rational, it will be China's lighting industry development of potential savings, a major initiative extruded foam, which will will have a profound impact on the industry;
Second, as the country's energy saving policies in the introduction of energy saving will be the implementation of the government's slogan to market the actual performance, which is China's energy-saving light industry, this is an unprecedented opportunity and challenge, will also become light industrial upgrading and export to the domestic enterprises is an important milestone;
Third, after nearly three decades of development, the Chinese lighting industry has begun to force competition into the channel from product competition, competitive brands by industry and service forces to the capital strength of competition times;
Fourth, China's light industry products will show a pattern of regional differences in competition, the regional branding will enter the agenda of the relevant local government;
Five, with national energy policies have been put forward, LED will be crying over the past earn money to enter the market without a major outbreak of the times;
Sixth, the upstream manufacturers will be fighting each other, into a complementary advantages, differentiation, integration of the capital of the era;
Seven, the downstream market will co-pilot Wang, strong integration of capital, chain, brand, information technology, business management and standardized age;
Eight of China's rural market will appear in the momentum of unprecedented sales boom;
September, the state energy conservation efforts will continue to increase subsidies, energy subsidies to enterprises in the country felt the benefits of preferential policies for the occasion, they began to pay more attention to its brand identity with the Government an opportunity to take this chance to the secondary and tertiary markets in depth development, to the era of independent innovation forward, this initiative will be the class of the industry have a huge impact.
Ten, 2010 will be the industry and regional brands into the popular brand to a turning point, the industry is a harbinger of the era oligarchs.
Competitive environment over achieved significant development needs to seek continuous self-improvement and business innovation.
